Service firms form alliance
23rd February 2007
each other through mutual sponsorship and are aware of the strong linkage in their operations and marketing strategies.Miss Jones founder Rickie Josen (pictured), who last year formed a similar...
23rd February 2007
each other through mutual sponsorship and are aware of the strong linkage in their operations and marketing strategies.Miss Jones founder Rickie Josen (pictured), who last year formed a similar...
23rd February 2007
The hotel is owned by Kew Green Hotels, which operates 17 hotels under franchise agreements. The hotel near the M1 junction 14 is one of 11 Courtyard by Marriott hotels in the UK to rebrand under a...
23rd February 2007
www.destinationmiltonkeynes.co.uk features a dynamic new tool aimed at supporting the city’s Conference Desk, the one-stop-shop enquiry service specially created to assist any organisation...
1st February 2007
WHAT’S the difference between a marketing strategy and a brand strategy? What, too, is the difference between a marketing strategy and marketing promotions?It’s a confusing area even...
1st February 2007
These qualities are the keys to your productivity, to successful recruitment, long-term retention, great customer service and a host of other qualities you need in order to compete and to make a...
1st February 2007
PR team Form a team within your company with representatives from different departments. It doesn’t matter what job they do, as long as they are enthusiastic, interested and have ideas. Meet...
1st February 2007
I HAVE been fairly absorbed of late with the way in which the original dream of Milton Keynes has been scrapped and how this is the last chance to save our Urban Eden. It seems many of you agree....
1st January 2007
SO, YOU’VE set up in business, yes? And you know who your competitors are. And you know who your friends are - the people in the shop next door, or in nearby offices. People who are absolutely...
1st January 2007
Clearly no business leader in their right mind would deliberately limit the amount of business a customer can do with them but, even so, there’s a good chance that’s exactly...
1st January 2007
The workers, mainly women, are, according to the findings, working 80 hours a week for 5p per hour, in potential death trap factories. The living wage in Bangladesh is commonly calculated to be a...
1st January 2007
The first consideration is that data management is a process and not a one-off project. The data held in any CRM system is volatile and needs reviewing and managing on a day-to-day basis to maintain...
1st January 2007
With some investment, savings of 20% are realistic and some organisations have even cut their energy costs in half, becoming more efficient and competitive as a result.You will cut energy use, save...
1st January 2007
OH MY GOD, what have I done? Last month I wrote, more out of sadness than anger, how Milton Keynes, a city designed from scratch to be an urban Eden and admired world-wide was being deliberately...
1st December 2006
Let’s just take one of those rules, a rule that seems perfectly reasonable and irrefutable. AIDA is the acronym for the supposed sequence of events through which a customer goes before making...
1st December 2006
However, in most cases when someone carries out a business transaction for the first time, the business concerned merely waits passively for the next client to call or turn up instead of actively...