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Service firms form alliance

each other through mutual sponsorship and are aware of the strong linkage in their operations and marketing strategies.

Miss Jones founder Rickie Josen (pictured), who last year formed a similar alliance with Selfridges, said: “We only partner with companies that offer the exceptional customer service standards that our clients already enjoy.

“Cotels offers a ‘home from home’ for people who prefer something a little more personal than a hotel, even if they just stay for one night.”” “

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