It’s the day when the borough’s official tourism organisation Destination Milton Keynes calls on businesses, visitors, residents and anyone else to spread the love as they hold the event for the second time.
Destination Milton Keynes is asking the MK Twitter community to use the hashtag #LoveMK on all their tweets on May 1 to try and get it trending in the UK, as it did three times on the same day last year.
Although just a small gesture, DMK is hoping that by promoting the city via the social media channel they can raise the profile of Milton Keynes and its status as a visitor destination.
The day also coincides with the launch of the new LoveMK Guide which has been produced by MK Web and Destination Milton Keynes and showcases all the activities on offer in the area.
DMK marketing manager Carys Underwood, said: “Last year’s #LoveMK Day really captured people’s imagination and we had support from all over the UK and beyond.
"We’re hoping that this year the Twitter community will get behind us again and get #LoveMK trending, not only to promote Milton Keynes as a destination but to show how much pride they have in the place that they live and work in.”
DMK aims not only to promote Milton Keynes as a leisure and business destination but also to harness the pride that many people have in their city.
The visitor economy is worth over £200 million to the area and by encouraging the community to get involved in promoting their city, it could increase the wider benefits even further.
Also, follow @DestinationMK for your chance to win prizes on the day as they run ’12 competitions in 12 hours’ where you could win by just using the hashtag.
You can also download the #LoveMK Day poster and get your photo taken to show your support, tweet it to Destination MK and they’ll RT and add it to their Facebook gallery.