Horizon Radio has rebranded as Heart. The change will see ongoing investment by new owners Global Radio into all existing local programmes.
Global Radio is supporting the launch of Heart in Milton Keynes with an unprecedented new advertising campaign which includes a new TV commercial on ITV Anglia, advertising in the local press and on-street activity.
Heart in Milton Keynes joins the existing network of Heart stations in London, Birmingham and Nottingham.
Programme controller Chris Gregg said: “Being passionate for Milton Keynes and our local audience and advertisers is at the core of what Heart is and we are thrilled to be part a growing national brand which is delivered locally.”