Skincare firm plans export drive after funding boost

May 09, 2019

A COMPANY creating specialist skincare products with ingredients imported from Africa has secured major investment for its planned export drive.

Naturally Tribal Skincare has received £70,000 from Enterprise Loans East Midlands through the Midlands Engine Investment Fund. The company, based in Stony Stratford, intends to use the finance to begin exporting to the USA and Africa as well as increasing production and building its product range.

Enterprise Loans business adviser Matthew Wright said: “The last three years have been about setting up the business but now Naturally Tribal is ready to invest in larger quantities of stock in order to deliver its strategy and grow, especially into international markets.”

Naturally Tribal Skincare, named New Business of the Year at this year’s Milton Keynes Business Achievement Awards, was founded by trained pharmacist Shalom Lloyd in 2014 after her new born son Joshua developed severe eczema. She wanted to develop a natural product that would soothe the symptoms and imports ingredients from Africa for research, testing, formulation and manufacture in the UK.

“Our skin is our largest organ and absorbs a lot of what we put on it so the skincare products we use are extremely important,” she said. “Therefore, our products are not only vegan and cruelty free, but also synthetic chemicals free. We really pride ourselves on our ‘source to jar’ traceability and supporting the community in Nigeria’s Essan Kingdom, where our ingredients come from.”

The Midlands Engine Investment Fund project is supported financially by the European Union using funding from the ERDF as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank. Regional growth delivery agency the South East Midlands Local Enterprise Partnership has also invested in the initiative.

Mr Wright said: “Shalom is incredibly professional and Naturally Tribal was brought about through her own experience and sheer hard work. I have been incredibly impressed with her passion for the business and the quality of the product so I am delighted to help take her business to the next level.”

SEMNLEP’s growth hub manager Vicky Hlomuka added: “It is so important to see local businesses ike Shalom’s Naturally Tribal being able to expand to new markets. The Midlands Engine Investment Fund is a great choice for local SMEs looking to develop in this way, which is exactly why SEMLEP invested in MEIF.”

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