MyMiltonKeynes BID has confirmed a partnership with All Flows 2026, the creative industries event set to take place at MK Gallery in Milton Keynes city centre.

Now in its fourth year, All Flows has established itself as a national forum for professionals working across the creative industries. Designers, artists, producers and strategists from across the UK are expected to attend, bringing wider attention to Milton Keynes as a centre for creative and cultural activity.

The partnership reflects MyMiltonKeynes’ wider focus on initiatives that increase footfall in the city centre while strengthening its long-term economic and cultural profile.

Jill Farnsworth, chief executive of MyMiltonKeynes, said the event reflects the city’s long-standing reputation for innovation. “In a city that has always been shaped by bold thinking, from its original masterplan to its thriving technology, cultural and creative sectors today, events like All Flows reflect Milton Keynes’ forward-looking character,” she said.

Farnsworth said she was struck by the ambition of the event’s organisers at Pooleyville and their commitment to the city. “When I first met Simon and Richard, I was genuinely inspired by their passion and ambition for Milton Keynes,” she said. “Their thinking aligns closely with what MyMiltonKeynes is here to do — supporting innovative ideas that put the city on the map for the right reasons.”

Beyond the creative industries, MyMiltonKeynes views the partnership as a contribution to the wider visitor economy. All Flows is expected to attract delegates into the city centre, supporting hospitality, retail and leisure businesses and encouraging longer stays.

As part of the agreement, MyMiltonKeynes will use its city centre website and digital channels to promote local businesses to attendees, helping visitors discover places to eat, drink, shop and explore during their time in Milton Keynes.

All Flows 2026 will take place at MK Gallery, continuing its focus on considered programming and discussion across the UK’s creative industries.