Harness the power of desire
1st December 2006
Let’s just take one of those rules, a rule that seems perfectly reasonable and irrefutable. AIDA is the acronym for the supposed sequence of events through which a customer goes before making...
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Programming brings many happy returns
1st December 2006
However, in most cases when someone carries out a business transaction for the first time, the business concerned merely waits passively for the next client to call or turn up instead of actively...
Examine the etiquette of your e-mails
1st December 2006
A study by Doubleclick showed that 57 per cent of email recipients considered a message to be ‘spam’ if it was irrelevant to their needs or their business, even if it came from a company...
40 years old and grinding to a halt
1st December 2006
JUST over 40 years ago, secret plans were being laid to build a new city in the fields of North Bucks. A plan so bold that, upon delivery, it would subsume three towns, several villages and thousands...
Make yours the main event
1st November 2006
They are, in many ways, more important, valuable and significant to you than your future clients - it costs between five and 50 times more to generate a new client from the ‘cold’ market...
The sales value of public relations
1st November 2006
It goes without saying that your company’s reputation has a direct impact on the lead generation and business conversion rates of your sales team and therefore the bottom line.This has been...
The cornerstone of your contracts
1st November 2006
QUOTATIONS or proposals are a key component of any sales process. In their most basic form, they should provide your prospect with comprehensive and unambiguous details of the costs of the products...
It’s good to talk, call, write, e-mail…
1st October 2006
Many businesses spend a small fortune trying to locate, reach, court and sell to millions of prospects yet only succeed in getting dozens or hundreds of those people to do business with them. In...
Your brand is your most valuable asset
1st October 2006
It is the equivalent in business of adopting a company name (or logo) into which they are about to sink their life savings and using it without ensuring that there are no similar registered trade...
Get more from your customer relationship management
1st October 2006
Customer Relationship Management can mean different things to different people. In simple terms, it is a means of collecting information about your contacts - customers, leads, prospects,...
You could be doing permanent damage to your spine
1st October 2006
Last year 35 million working days were lost to work-related ill health and injury - that’s 1.5 days per worker.Sitting in office operator chairs for hours at a time can cause back pain and...
The ultimate financial leverage
1st September 2006
When you make an investment of any sort, there is always a correlation between risk and reward. To make £1 million from a passive investment requires you to have and risk a substantial amount of...
Frustrated, angry and in the dark
1st September 2006
Or, as we have discovered in the past few weeks, courtesy of our airports, every conversation you don’t have.Britain’s airports have been thrown into chaos after the recent terrorist...
Here’s a word to the Wyse
1st September 2006
So why should your office environment be any different? Research shows that messy, dull, crowded offices can reduce motivation and increase sickness and absenteeism. Companies which invest money in...
