Business MK, the leading voice for businesses across Milton Keynes, North Buckinghamshire and Bedfordshire, has gone fully digital, ending the production of its printed edition and signalling a decisive break from outdated publishing models.
The move is part of a wider transformation by parent company Pulse Group Media, which has eliminated more than 822,000 printed copies annually across its titles. The result: a reduction of 491 tonnes of CO₂e each year, along with the removal of 7.5 tonnes of plastic film waste.
For advertisers in Milton Keynes, North Buckinghamshire, and Bedfordshire, the shift is about more than sustainability. It is about measurable, accountable value at a time when print can no longer keep pace with modern business expectations.
“Businesses today want clarity on who they are reaching, how campaigns perform, and what impact their spend is delivering,” said Kerry Lewis-Stevenson, managing director at Pulse Group Media. “Print simply cannot compete. Once copies are dropped in waiting rooms or left for pick-up, nobody knows who is reading them — if anyone at all. Digital-first publishing gives our partners data, insight, and sustainability in one package.”
The move comes as many companies in Milton Keynes are embedding sustainability commitments into their strategies — from net zero pledges to B Corp certification. For them, advertising in print-heavy media risks undermining their environmental credentials.
Environmental consultant Daniel Cope, director of Green Lark Environmental Solutions and a Chartered Environmentalist, said: “Pulse Group Media’s move to digital-first publishing is a significant milestone in sustainable media. It shows real leadership and a willingness to rethink old business models that no longer make sense environmentally or commercially.
“Print carries a heavy and largely invisible carbon burden — from paper and ink to transport, distribution, and eventual waste. By eliminating print entirely, Pulse is removing emissions at scale and proving that publishers can still thrive by embracing digital innovation. This is the kind of bold action we need to see more of if the UK is to meet its decarbonisation goals.”
Alongside its digital-first model, Pulse Group Media continues to run face-to-face business exhibitions across Milton Keynes, Northamptonshire and Bedfordshire, giving advertisers the best of both worlds: measurable digital reach and powerful in-person connections.
For advertisers, the choice is clear: stick with outdated print platforms that cannot prove their reach, or align with a modern, sustainable partner that delivers measurable results in the heart of one of the UK’s most innovative business regions.
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