MK Dons have announced a new partnership with Milton Keynes-based agency Stratos Creative as the club prepares for the 2025/26 season.
Stratos specialises in web design, development, branding and strategic communications. As an Official Club Partner, it will work closely with the Dons’ management team to support the club’s ambitions both on and off the pitch.
The agency’s augmented reality division, Playbound, will play a key role in boosting fan engagement and enhancing the digital matchday experience. The partnership also aims to strengthen the club’s brand presence across Milton Keynes and beyond.
Martin Carmody, managing director at Stratos Creative, said the collaboration was about building on strong foundations. “Both Stratos and MK Dons are striving to seize new opportunities – whether that’s inspiring fans, engaging communities, or showcasing the best of Milton Keynes on a bigger stage,” he said. “We’re proud to be part of the Dons’ next chapter.”
Neil Hart, chief executive at MK Dons, said Stratos’ local insight and creative expertise made them an ideal partner. “They will help us to deepen engagement with our supporters and create a lasting impact as we move forward as a club,” he said.
Mark Davies, the Dons’ chief commercial officer, added: “Stratos’ team will develop our brand presence on and off the pitch, offering something unique to our supporters. This will bring long-lasting benefits not only to both organisations but also to the wider Milton Keynes community.”
The partnership reflects MK Dons’ wider strategy to grow its commercial strength and build stronger links with businesses across the region.
