The centre is run by destination management organisation Destination Milton Keynes in partnership with centre:mk and is located on Silbury Arcade opposite John Lewis and close to Door 13.

The VIC aims to cater for local, regional and international visitors to Milton Keynes and has up-to-date information on attractions, hotels, events and travel options for the hundreds of thousands of of visitors that Milton Keynes attracts every year.

DMK has worked with partners and stakeholders on the new VIC including Milton Keynes Council, Whittlebury Hall Conference, Training Centre, Hotel & Spa, iprint MK, Get Smart Promotions and Yowzer Signs and the DMK membership.

Chief executive Steven Gordon-Wilson said: “We are delighted to have worked closely with the shopping centre and our other partners to finally bring back this facility which the city has been missing for around ten years.”

The VIC is expected to be a focal point for visitors travelling to and staying in Milton Keynes for this year’s Rugby World Cup. Three matches are to be played at stadiummk during the competition in October.

thecentre:mk centre director Kevin Duffy said: “We are delighted to work with Destination MK in providing this fantastic new facility for visitors to Milton Keynes.

"As a major regional shopping mall we are increasingly attracting visitors from further afield and it is therefore important we are able to effectively promote the wider city offer.”

Whittlebury Hall director Michael Stott added: “We are delighted to be a supporter of the Visitor Information Centre in Milton Keynes, which we believe is a real asset to the destination, promoting the wealth on offer in Milton Keynes and the surrounding area to both locals and tourists alike.”

The VIC is open seven days a week: Mon-Sat 10am-5pm; Sun 11am-4pm. It will also be retailing MK and Rugby World Cup memorabilia.

Pictured: (from left) Kevin Duffy; DMK chair Dr Ann Limb; Cllr Liz Gifford; Mayor Cllr Keith McLean, Steven Gordon-Wilson; Milton Keynes Council chief executive Carole Mills. 

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