The group of 47 locally-based companies, hotels and leisure attractions in Milton Keynes and Bedfordshire plans to utilise TSEâ€™s support services to maximise the cityâ€™s offer and to promote the area locally, nationally and internationally.
Around 50 members and guests were at Eco Park, part of theme park Gullivers Land in Milton Keynes, to celebrate the partnershipâ€™s official launch.
Tourism South East director (commercial) Chris Melia outlined the benefits that the body, funded by the South East England Development Agency and its membership, could bring to Destination Milton Keynes.
These included the use of market research and intelligence material, new technology that could promote the city all over the world and membership of TESâ€™s Bucks, Berks and Oxon sub-regional group.
Destination Milton Keynes chairman Tony Palgrave (pictured) said: “Membership of Tourism South East is a fantastic proposition for all our members and we are very pleased to have brought it forward.
“We see this strategic alliance as being a really important part of the way DMK is going to grow and attract visitors. The facilities here are really fantastic and we have to get the message out there.””
Tourism was worth Â£10 billion per year to the South East region, he added. “”We would quite like to get a bigger part of that.”””