Pro boxer dresses to pack a punch

Sep 26, 2020

Boxer Jordan Reynolds (centre) with the Souster brothers Wes (left) and Scott.

BOXER Jordan ‘The Wanderer’ Reynolds is determined to look the part ahead of his professional debut later this month.

He has been to tailors Souster & Hicks in Woburn after reaching out via social media.  

The MTK Global signed boxer posted online that he was looking for a local tailors, when Souster & Hicks reached out to the fellow Lutonian. 

“When we saw Jordan’s post, we reached out to him immediately because of our mutual connection with Luton,” said Scott Souster, who runs the bespoke tailors in Woburn.  

Jordan’s jacket, shirt and chinos, courtesy of Souster & Hicks

Souster & Hicks, is a family tailoring business established in Luton and Dunstable in 1978 by husband and wife Geoff and Laura Souster. The tailoring business has since gone on to inspire a new generation with sons Scott and Wes joining the business, along with daughter-in-law Natalie. 

The tailors have handcrafted bespoke suits for clients, including household names such as broadcaster Eamonn Holmes, singer Michael Buble, boxer Barry McGuigan, and more recently Captain Sir Tom Moore for his 100th birthday. 

Scott said: “We had been following Jordan’s career for the past couple of years and were keen to support him with his first professional fight. So we have kitted him out with a beautifully tailored jacket from Italy, plus a crisp white shirt paired with navy chinos, all from our ready to wear collection.”

Jordan, who fights at middleweight and has turned professional after a successful amateur career, said: “Get ‘The Wanderer’ effect. I can’t believe what Souster & Hicks did for me.”

He also posted a social media video ahead of his debut fight. Watch it here

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