As part of the deal Siminn’s UK business Aerofone UK will be renamed and rebranded as Daisy Mobile.
 
The joint venture is Daisy’s first deal of the financial year and adds a specialist mobile telecoms offer to small and medium-sized businesses to its existing fixed line product range.
 
Daisy Mobile will be headed by managing director Neil Gething, founder of the successful Isis Telecommunications, a company sold to Vodafone in 2006.
 
Daisy CEO Matthew Riley believes the completion of the deal and Neil Gething’s arrival underlines the company’s plans to become a complete business solutions provider.
 
Mr Riley said: “This represents the fruition of quite a long investigation by Daisy. We have been searching for a mobile phone service provider for some time and are delighted the Aerofone opportunity became available. I view this deal as the one that really diversifies Daisy as a total telecoms provider and we are looking forward to the potential in our Joint Venture with Siminn.
 
Mr Gething added: “This is a name plate change but obviously the deal enables us to offer a wider proposition to the 35,000 existing Daisy customers and those with Aerofone
 
“This venture will allow Daisy to become a unified telecoms provider with service excellence running through all aspects of the business.
 
Siminn CEO Saevar Freyr Thrainsson said: "This joint venture is a logical and strategic step in our operations in the UK. Síminn is a market and technical leader in telecommunications and IT in Iceland, offering wide range of solutions for corporations and homes. We will now have increased opportunities to offer some of these solutions to the SME market in the UK.”
 
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