Conference launches 10-year plan to boost visitor economy

Jul 23, 2014

 Destination Milton Keynes, the official destination management organisation for the city, hosted the inaugural Visitor Economy Conference to coincide with the opening day of IF: Milton Keynes International Festival.

The aim was to give businesses involved in the tourism sector the opportunity to find out exactly what the visitor economy entails and why it is so important to the city.

Pictured is Destination Milton Keynes chair Dr Ann Limb and chief executive Steven Gordon-Wilson (right) with Cllr Rob Middleton, of Milton Keynes Council, who spoke at the conference.

The event welcomed speakers and presentations from VisitEngland, SEMLEP, MK Council, Experience Bedfordshire, Canon’s Ashby and IF:MK.

Keynote speaker James Berresford, chief executive of VisitEngland, officially launched the Destination Management Plan fior Milton Keynes – the ten-year plan for how the visitor economy will be managed throughout the city.

He described it as “sensible yet ambitious”.

The conference, which attracted more than 60 delegates, took place in the spectacular Spiegeltent at Willen Lake.

Destination Milton Keynes chief executive Steven Gordon-Wilson said: This inaugural event was a fantastic start to what will hopefully be a regular event in the MK business calendar – all of our guest speakers gave an important insight into the visitor economy.

“For me, it’s crucial that we keep the visitor economy high on the agenda, and this event did just that.”

To view the Destination Management Plan visit

Read a full report from the conference in the August edition of Business MK 

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