Nov 01, 2006
The cornerstone of your contracts

In his latest article, Richard Dodds, of RD Associates, examines the issues that surround the production of quotations and proposals – in this context, the terms ‘quotation’ and ‘proposal’ are interchangeable.

Nov 01, 2006
Make yours the main event

IT’S EASY to forget, when trying to build your business, that your past and present clients are the people who are most likely to buy from you again.

Oct 01, 2006
Your brand is your most valuable asset

WHAT would you say to someone who wants to build a house on sand, and on land not owned by the builder and without planning approval? You’d think they were stark raving mad with more money than sense.

Oct 01, 2006
BBC looks at new centre

EXECUTIVES at the BBC could decide on their preferred site for their new centre in Milton Keynes in the next few weeks.

Oct 01, 2006
Turn a product into an experience

WHAT’s the best way to sell a house? You place wine glasses on the patio table. You make sure the kitchen smells of coffee or bread. You help potential buyers conjure up tangible images of

Oct 01, 2006
Get more from your customer relationship management

CUSTOMER Relationship Management is a term that is widely used and misused today. Before you consider implementing a CRM solution, whether it is your first or a replacement for an out-grown system, you must understand what it means today and what it

Oct 01, 2006
It’s good to talk, call, write, e-mail…

IGNORING your existing clients can be an expensive mistake because it can cost between five and 50 times more to generate a new client from the ‘cold’ market than to acquire further sales or referrals from the clients you already have.

Sep 01, 2006
Here’s a word to the Wyse

OUR environment has an impact on our behaviour, attitudes and even motivation. You only have to go on holiday or sit in a pleasant restaurant to realise that.

Sep 01, 2006
The ultimate financial leverage

RUNNING a business gives you a massive advantage over other people to an extent you may not have appreciated. You can be something like 100 times more certain of creating wealth if you run a business than if you invest in stocks, bonds, mutual funds

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