Business opportunities are the goal for Milton Keynes around Rugby World CupSep 26, 2014
Milton Keynes Business Leaders Partnership is supporting efforts to develop home-grown opportunities when the international spotlight falls on the city. stadiummk is due to host three games.
“Major sporting events like the Rugby World Cup have to attract sponsorship and support from global players – big-name international brands with scale,” said MKBLP chair Philip Smith.
“That could lead to suggestions that they will have the best opportunities sewn up when the rugby circus comes to town but it does not mean home-grown organisations need miss out.”
Milton Keynes is also to be the base for the Fiji and Samoa teams taking part in the tournament. Both will play a group match at stadiummk and will train at Woughton-on-the-Green and Bletchley Leisure Centre
MKBLP has backed plans by Milton Keynes Council and the MK Rugby 2015 Steering Board to develop a festival-like celebration at Campbell Park and other venues around the games being held at stadiummk in October next year.
Mr Smith said: “We hope that, working alongside Rugby World Cup 2015, businesses of all sizes will be encouraged to think out of the corporate sponsorship box when it comes to commercial opportunities, like fulfilling the accommodation, refreshment and travel needs of the thousands of fans attending the matches as well as catering for the local audience with events and activities.
“Milton Keynes companies should also consider the potential beyond the tournament, when the profile of Milton Keynes will have been raised in front of a worldwide audience as a place to visit and do business.”