Aston Martin head is honoured for his service to 101 years of heritage

Feb 04, 2014


Kingsley Riding-Felce is pictured after receiving the prestigious Mortimer (Mort) Morris-Goodall Trophy from Aston Martin Heritage Trust chairman Roger Carey at London’s historic Royal Automobile Club.
The award is given out annually to Aston Martin personnel who have made an outstanding contribution to the preservation and progress of the 101-year British luxury sports car brand.
Mr Riding-Felce won this year’s award for the enormous contribution he has made to the Trust and Aston Martin’s heritage.
He has worked for Aston Martin for almost 38 years, joining the business in 1976 as an engine builder. Within a year he had been promoted to become a service technician and then took over the running of service reception at Newport Pagnell.
Through the 1980s, spells in dealer development, sales, marketing, warranty and parts all followed before Mr Riding-Felce took charge of setting up the Works Service  a business that ran alongside the Aston Martin factory in Newport Pagnell, to carry out the coachbuilding of individual cars for clients around the world.
Under his leadership Works Service set the gold standard for Aston Martin personalisation and bespoke customer service. Recently, the Newport Pagnell home of Works Service – now known as Aston Martin Works – has undergone a multi-million pound redevelopment to become a global centre of excellence for Aston Martin sales, servicing, repair and restoration.
Mr Riding-Felce is also the longest-serving director on the main board of Aston Martin Lagonda Ltd, having served for 22 years, and is a trustee of both the Aston Martin Heritage Trust and the British Motor Industry Heritage Trust at Gaydon in Warwickshire.
He said: “I am so proud to receive this trophy from the Aston Martin Heritage Trust. I feel it recognises all the work done by everyone at Aston Martin Works over my time here and very much look forward to driving the business forward as Aston Martin enters its second successful century of luxury sports car making.”
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