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Hoodies head for Norway

Morrck has received a flood of orders for its clothing brand The Baby Hoodie and is now supplying thousands of the product to some of the country’s largest retailers.

Managing director Isobel Thompson said the company was looking to extend its sales into other Scandinavian countries as a result of its success in Norway.

Morrck, based in Stony Stratford, was among several Buckinghamshire companies which took part in a UK Trade and Investment Trade Visit to Norway in September. The visit included meetings at the British Embassy in Oslo and with potential clients.

The company, which is taking part in UKTI’s Passport to Export initiative helping companies looking to trade overseas, had previously had little export trade but The Baby Hoodie, proved an instant hit with the Norwegian market.

Mrs Thompson said: “It is very exciting to get such positive results from this visit. Securing an order so quickly and learning so much about the market has encouraged us to try new markets. The experience was really worthwhile.”

She set up Morrck with business partner Kate Frankland in 2004. The firm developed with the help of the Milton Keynes Enterprise hub, based at the Open University. The clothing is a hooded wrap, with large button holes through which straps fit to secure the child to a car seat or pushchair. Morrck has also launched a new ‘wrapture’ coat (pictured) which, says Mrs Thompson, “is going down a storm”.

International trade adviser Terry Enga said: “There has been much positive feedback from this trip with many contacts either secured or in the pipeline. Norway is an excellent market for a wide variety of projects and often leads to sales in other Scandinavian countries.”

The UK is Norway’s fourth largest supplier of goods, earning the South East approximately £303.3 million each year.