The agreement will run throughout the forthcoming 2009-10 season and Dread will provide 250 bespoke jackets and vests for the Stadium:MK safety team.
Dan Wheeler, of Dread, said: “We feel that the Club’s ambition and promotion of community spirit accurately reflects the values held high at Dread.”
The company, based at Stonebridge, supplies clothing and merchandise throughout Europe, including to Automobili Lamborghini, Red Bull Racing, Brother and Monster Energy. It also supplies local organisations such as Olney Rugby Club, Daytona Karting, schools and scout groups.
MK Dons executive director Sue Dawson said: "Dread’s aims and approaches are a perfect fit with our own. We have already seen the outstanding quality of Dread’s products through the equipment provided to our safety team and we are confident that this is just the beginning of a long and successful partnership.”
James Parkinson, the club’s head of partnerships, added: “Dread have shown their pedigree as an outstanding provider of exciting and forward-thinking promotional materials and clothing and this approach aligns perfectly with the club’s own ambitions and aspirations.”
- Dan Wheeler (left) is pictured with Paul Mitchell from the MK Dons Sport & Education Trust.
