The city’s new brand has been unveiled to senior civic figures and business leaders and will spearhead a new marketing campaign aimed locally, regionally, nationally and internationally.
It aims to highlight the city’s offer to tourists and businesses alike and received an ovation when officially revealed at a presentation yesterday by Milton Keynes Council and tourism organisation Destination Milton Keynes.
The brand has been inspired by those created for other major UK cities including Liverpool, Nottingham and Cardiff.
Council head of corporate communications Kellie Evans said the brand had been created following consultation with the Milton Keynes public and local stakeholders.
The new logo has been welcomed by leading city figures including Theo Chalmers, chair of campaign group Urban Eden. He said: "I applaud the work that Destination Milton Keynes has done with Milton Keynes Council and Milton Keynes Partnership in summing up everything that is good about Milton Keynes.
“At last the city can sing from one hymn sheet about how different we are, what a special place this is and why we love it so much. As the web site address says, this town is amazing.”
Speaking at the brand launch, Milton Keynes Mayor Cllr Debbie Brock said the new brand would play a major part in the England 2018 World Cup bid – Milton Keynes is among the 15 venues selected by the Football Association – and in its bid for city status.
She added: “It is a new consistent brand that will help to show what a good place Milton Keynes is in which to live, work and to visit. There is so much here to put us on the regional, national and international map.”
To find out more, visit www.amazing-mk.co.uk