Luton Council has appealed to the town’s businesses to step forward and back the display this year.
The annual switch-on of the lights attracts crowds of up to 20,000 to the town centre. Sponsors will be promoting their businesss to around 189,000 people every week in the run-up to the festive season for the five weeks in which the lights are switched on, said a council spokesman.
The council has created a range of sponsorship opportunities ranging from Christmas lights and trees to banner displays, stands and promotional acknowledgements.
Cllr Sian Timoney, portfolio holder for regeneration, said: “Lighting up Luton offers an exciting opportunity to showcase local talent and create a terrific buzz in the town during the run-up to Christmas and bringing communities together. It also helps to raise the profile of local businesses and the town itself.
“But with central government’s financial squeeze on local authorities, this popular event will be significantly scaled back this year unless enough sponsors step forward. We are encouraging organisations of all sizes to approach us and explore the different benefit packages available.”
The Mall shopping centre has already indicated it will support the council campaign and discussions have already begun on Luton’s Christmas celebrations. depending on support, these could include a festive market, ice rink and fairground rides.
- For more information, contact Luton Council’s sponsorship and advertising team on 01582 547325 or e-mail firstname.lastname@example.org