Georgia O’Keefe, owner of social media management company LookC, in Biggleswade, decided to set up her own business instead of going to university.
“I know you can’t get a job without experience, so I decided to create one for myself,” said Georgia, who was stunned to receive the trophy at the awards event at The Conservatory at Luton Hoo yesterday (Thursday).
She is pictured (centre) taking a winning ‘selfie’ with awards host TV presenter Vick Hope and Toma Hbashi, of category sponsor Silvertoad.
“My friends have gone to university which has only driven me to work harder on the business. I can’t put into words what this means to me; it helps me realise that there is so much more I can do.”
LookC has been developing social media strategies and managing platforms since 2012. The company also has a video production team to boost presence on the second largest search engine, YouTube.
Georgia comes from a family of entrepreneurs. Her father Mike also started in business at the age of 18. He owns Royal Images, which supplies bespoke frames for anniversary cards received from The Queen for special occasions such as 100-year birthdays and 70-year wedding anniversaries.
“I think her growing up in an environment where she could see me working at 1am and speaking to customers at the weekends rubbed off on her,” said Mike.
“Apart from being her dad and giving her advice if she wants it, I work for Georgia part-time, take out the luggage and do the tea-making. It’s her business.”
Georgia was also praised as “encouraging for us all” by Daniel Whittemore, of headline sponsor Center Parcs Conferences & Events.
“It is good for the future that she has won,” he said. “She may look up to her peers in business but with this win she has arguably surpassed them.”
As well as the overall county title, Georgia also won two categories; the Young Business Person, sponsored by Silvertoad, and Real-Life Entrepreneur, sponsored by Alltech Signs & Graphics Ltd.
She also finished runner-up in the Best E-Business category, sponsored by the Federation of Small Businesses.
Winner Office Wings
Runner-up Stare Into The Sun
Winner Georgia O’Keefe, of LookC.
Runner-up Marc Scott, of Liberty Bishop Contractor Services
Sponsor White Hart Press.
Winner Community Life Magazine
Runner-up JTM Plumbing & Heating Servs
Winner Mostaque Koyes, of Bartham Group
Runner-up Phillippa Martin-Moran, of Optimis Consulting
Sponsor Luton Borough Council
Winner The Play Doctors
Runner-up Osborne Morris & Morgan
Sponsor Alltech Signs and Graphics
Winner Georgia O’Keefe, of LookC
Runner-up Irena Oliver, of FM Cosmetics
Sponsor Center Parcs
Winner Bartham Group
Runner-up Optimis Consulting
Sponsor George Hay Chartered Accountants
Winner Irena Oliver, of FM Cosmetics
Runner-up Amanda Murrell, of Amanda Murrell Associates
Sponsor South East Midlands Local Enterprise Partnership
Winner Osborne Morris & Morgan
Winner Trademaid Ltd
Runner-up JTM Plumbing & Heating Servs, of Stotfold