The Open University and The Football League Trust have teamed up to launch a free online short course, which explores these complexities and provides an insight into the business behind the game.
The Business of Football will be available free of charge to the general public via the OU’s ‘home of free learning’ OpenLearn.
The course draws on academic perspectives and interviews with those working in football at traditional clubs, such as Chesterfield, and new ones, such as MK Dons, with interactive and engaging resources that will be offered on a weekly basis.
At the end of the course, students will have an increased understanding of:
- The business of football within and beyond football clubs and how it differs from other businesses;
- The role that individual motivation and teamwork play in success;
- How the football business has expanded to become an influential global network;
- How power relationships have played a part in making football the business that it is today.
“Our free online course goes one step further and looks at the business of football; a lens through which to understand the challenges and opportunities of running a commercial and international operation in a high-profile and volatile industry. "
As part of its partnership with The Football League Trust, the OU is to launch the BA (Hons) Business Management (Sport and Football) in which students can apply business tactics to the global game, selecting business and sports modules to match their career ambitions.
Football League Trust general manager Mike Evans said: “By joining forces with the OU we are challenging people from all walks of life to develop their strategic business skills in a new learning environment, harnessing people’s passion for sport to unlock their business potential.”
Learners can study the 15-hour course in their own time over a three- to five-week period. Those studying the course will leave with a fresh view of some of the business drivers that shape the sport they love.
The course is open for registration and will be starting on April 28. For more information or to register visit www.open.ac.uk/choose/ou/football
