The Aspire Xtra loyalty scheme was nominated for Best Customer Loyalty Program at the inaugural Global Gaming Awards, held at the Titian Ballroom, Venetian Palazzo Congress Centre in Las Vegas.
The awards brought together the elite of the gaming industry, both offline and online. Companies were nominated based in their achievement of the past year, and judged by a panel of 50 industry leaders.
Aspers was shortlisted in the Customer Loyalty category alongside some of the top names in international gaming, including the overall category winners MGM Resorts International.
The Aspire Xtra loyalty scheme enables customers to receive instant freeplay rewards at both slot machines and electronic roulette terminals, removing the need for customers to first earn, then exchange points, in the traditional manual systems favoured by other UK casinos.
Luke Perkins, assistant general manager of The Casino MK, said: “Customers are the backbone of any business and we’re committed to making visitors to the UK’s second Super Casino feel as valued and appreciated as possible.”
To find out more about The Casino MK, visit www.thecasinomk.co.uk
