Airport executives have unveiled a new brand identity that aims to highlight their plans to grow London Luton into one of the leading airports serving London and the South East.
The redevelopment work is due to start next month. The £100 million plan aims to increase capacity to 18 million passengers per year and bring about improvements including:
- More domestic, European and international destinations added to the Airport’s route network;
- A major redesign of the terminal;
- Major improvements to transport links, including better road access to the M1, new car parking facilities, a remodelled bus and coach interchange and improved rail links;
- New shopping and eating options and a new executive lounge.
The programme is being funded with the help of investment from London Luton Airport shareholders Aena and Ardian.
Airport chairman Clive Condie said: “The investment from our shareholders Aena and Ardian is proving to be transformational for LLA. Our ambition is to increase our capacity to 18 million passengers per year while putting the customer at the heart of everything we do.”
The new identity has been designed to illustrate how the airport, now 76 years old, is being transformed in one of the most exciting periods in its history.
The new design is already visible in recent interior renovations and will be rolled out across the remodelled terminal once construction work begins.
The development programme has been key in budget airline easyJet’s decision to sign a ten-year deal to stay at the airport.
The airline’s director – UK market Sophie Dekkers said: “London Luton Airport is our spiritual home and remains our head office base. The transformation of the airport was a key factor in our commitment earlier this year to double our passenger numbers at London Luton Airport over the next ten years and we have ambitious plans for growth which will result in an even greater range of business and leisure destinations for our passengers.”
The airport’s new chief executive Nick Barton said: "The new brand ushers in one of the most exciting periods in our history. It symbolises our ambition to deliver a modern, friendly and convenient airport that offers the best possible experience for holidaymakers, visitors and business travellers alike."