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Examine the etiquette of your e-mails

1st December 2006

A study by Doubleclick showed that 57 per cent of email recipients considered a message to be ‘spam’ if it was irrelevant to their needs or their business, even if it came from a company...

40 years old and grinding to a halt

1st December 2006

JUST over 40 years ago, secret plans were being laid to build a new city in the fields of North Bucks. A plan so bold that, upon delivery, it would subsume three towns, several villages and thousands...

Make yours the main event

1st November 2006

They are, in many ways, more important, valuable and significant to you than your future clients - it costs between five and 50 times more to generate a new client from the ‘cold’ market...

The sales value of public relations

1st November 2006

It goes without saying that your company’s reputation has a direct impact on the lead generation and business conversion rates of your sales team and therefore the bottom line.This has been...

The cornerstone of your contracts

1st November 2006

QUOTATIONS or proposals are a key component of any sales process. In their most basic form, they should provide your prospect with comprehensive and unambiguous details of the costs of the products...

The ultimate financial leverage

1st September 2006

When you make an investment of any sort, there is always a correlation between risk and reward. To make £1 million from a passive investment requires you to have and risk a substantial amount of...

Frustrated, angry and in the dark

1st September 2006

Or, as we have discovered in the past few weeks, courtesy of our airports, every conversation you don’t have.Britain’s airports have been thrown into chaos after the recent terrorist...

Here’s a word to the Wyse

1st September 2006

So why should your office environment be any different? Research shows that messy, dull, crowded offices can reduce motivation and increase sickness and absenteeism. Companies which invest money in...