Richard Davies, chief executive of Allica Bank.
A BRIGHT orange bowler hat that aims to highlight a bank’s commitment to giving businesses the support they deserve.
This is the new rebrand by Allica Bank, replacing the bank’s previous shield logo and intended to represent how Allica plans to combine relationship banking with the latest technology and rewards for its customers.
The brand refresh underscores Milton Keynes-based Allica’s ambition to gain 10% market share in the established SME business banking market in the next five years, building on its status as the UK’s fastest-growing fintech.
Head of marketing Chloe Fenton said: “By refreshing our brand identity and bringing the orange bowler hat into our logo, we hope this will help us reach an even wider pool of business owners that would benefit from a more rewarding and powerful banking partner.
“Having been named the fastest-growing start-up in Europe last year, Allica has just as lofty ambitions for growth in 2025 and our brand plays a critical part in this.”
“We were really proud to have doubled our brand awareness in 2024. However, to be able to maintain this kind of momentum in 2025, we recognised that now was the right time to refresh Allica’s brand identity and website to set us up for the long term.”
Chief executive Richard Davies added: “At Allica, we think established businesses deserve better, and our growth to date suggests business owners think the same.
“Our new brand identity and logo reflect that Allica is doubling down on our commitment to giving our customers access to the tailored expertise and support that they are sorely missing, alongside making their banking rewarding and powerful in a way it has never been before.
“We have some big plans for 2025 and this rebrand is an important early milestone for the year.”
The new look comes five years after Allica made its first loan and in the wake of it topping multiple industry rankings and being the fastest-growing fintech in the Deloitte UK Technology Fast 50. Allica has offices in Central Milton Keynes and in London.
………………………………….
Stay connected with local business through Business MK. Join our exclusive community for the latest news, insights, updates, features and thought leadership.
Stay informed – subscribe now at bit.ly/3MZiqzQ. Unsubscribe at any time.
