MEETINGS and conference venue Wyboston Lakes Resort is anticipating a strong year ahead after a successful 2023, marked by outstanding revenue growth and strategic achievements.
The company beat all previous years’ figures, achieving significant turnover revenue of £20.9 million. Gross margin and net profit also showed positive growth.
The highlights of the year were record-breaking revenue in both September and November 2023, followed by results surpassing expectations in December. These contributed to an overall robust performance throughout the year, says chief commercial officer Richard Smith.
The resort also achieved key new milestones in business development and sales revenue in 2023. Contracted positions exceeded expectations, reflecting growth over previous years and outperforming set budgets.
Mr Smith pictured left said: “Despite a dynamic economic landscape with inflationary pressures, the company demonstrated resilience through proactive sales strategies and cost management. Together with effective strategic planning that helped to navigate challenges and seize opportunities, we achieved outstanding results.
“The company has already secured substantial contracts for 2024, positioning itself for continued success in the coming year. Prospects are exciting.”
