Dec 01, 2006
Harness the power of desire

Let’s just take one of those rules, a rule that seems perfectly reasonable and irrefutable. AIDA is the acronym for the supposed sequence of events through which a customer

Dec 01, 2006
Programming brings many happy returns

However, in most cases when someone carries out a business transaction for the first time, the business concerned merely waits passively for the next client to call or turn

Dec 01, 2006
Examine the etiquette of your e-mails

A study by Doubleclick showed that 57 per cent of email recipients considered a message to be ‘spam’ if it was irrelevant to their needs or their business, even

Dec 01, 2006
40 years old and grinding to a halt

JUST over 40 years ago, secret plans were being laid to build a new city in the fields of North Bucks.

A plan so bold that, upon

Nov 21, 2006
Warning: protect your corporate identity

Dispute resolution lawyers at law firm Shoosmiths have witnessed a recent surge in the number of company ID thefts particularly fuelled by the internet and fear that many firms

Nov 21, 2006
Experts put Stock Exchange knowledge to the test

They took part in the Stock Exchange Challenge, organised by business advisers Grant Thornton in aid of Leukaemia Research. The event took place at a dinner held at Jury’s

Nov 21, 2006
Directors toast launch of new IoD branch

The evening marked the official launch of the IoD’s new Milton Keynes branch. Speaking at the dinner, IoD national chairman Dr Neville Bain voiced his support for the new

Nov 21, 2006
McCann Homes finalises management buy-out

Chief executive Terry McCann has retired and his son James, who was managing director, will lead the company’s growth having taken a significant equity stake in the firm. Non-executive

Nov 21, 2006
Film festival puts region’s name in lights

The festival, which will take place in March, is the result of a collaboration between Tim Purcell’s Film Commission and the OXDOX organisation, based in Oxford. Its plan is

Nov 21, 2006
Programme invests in future talent

The new intake will have the opportunity to work with companies of all sizes in industry sectors including manufacturing, retail, pharmaceutical and construction.

Russell Wilson, senior partner

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