Jan 01, 2007
Responsibility is a minefield
The workers, mainly women, are, according to the findings, working 80 hours a week for 5p per hour, in potential death trap factories. The living wage in Bangladesh is
Jan 01, 2007
When data quality is king
The first consideration is that data management is a process and not a one-off project. The data held in any CRM system is volatile and needs reviewing and managing
Jan 01, 2007
To all businesses looking to save money…
With some investment, savings of 20% are realistic and some organisations have even cut their energy costs in half, becoming more efficient and competitive as a result.You will cut
Jan 01, 2007
Don’t turn our heaven into hell
OH MY GOD, what have I done? Last month I wrote, more out of sadness than anger, how Milton Keynes, a city designed from scratch to be an urban
Dec 01, 2006
Harness the power of desire
Let’s just take one of those rules, a rule that seems perfectly reasonable and irrefutable. AIDA is the acronym for the supposed sequence of events through which a customer
Dec 01, 2006
Programming brings many happy returns
However, in most cases when someone carries out a business transaction for the first time, the business concerned merely waits passively for the next client to call or turn
Dec 01, 2006
Examine the etiquette of your e-mails
A study by Doubleclick showed that 57 per cent of email recipients considered a message to be ‘spam’ if it was irrelevant to their needs or their business, even
Dec 01, 2006
40 years old and grinding to a halt
JUST over 40 years ago, secret plans were being laid to build a new city in the fields of North Bucks. A plan so bold that, upon delivery, it
Nov 01, 2006
Make yours the main event
They are, in many ways, more important, valuable and significant to you than your future clients - it costs between five and 50 times more to generate a new
Nov 01, 2006
The sales value of public relations
It goes without saying that your company’s reputation has a direct impact on the lead generation and business conversion rates of your sales team and therefore the bottom line.This
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