Feb 01, 2007
Resolutions put things in order
PR team Form a team within your company with representatives from different departments. It doesn’t matter what job they do, as long as they are enthusiastic, interested and have
Feb 01, 2007
Saving paradise before it’s lost
I HAVE been fairly absorbed of late with the way in which the original dream of Milton Keynes has been scrapped and how this is the last chance to
Jan 01, 2007
Lock in clients for a lifetime
Clearly no business leader in their right mind would deliberately limit the amount of business a customer can do with them but, even so, there’s a good chance that’s
Jan 01, 2007
Responsibility is a minefield
The workers, mainly women, are, according to the findings, working 80 hours a week for 5p per hour, in potential death trap factories. The living wage in Bangladesh is
Jan 01, 2007
When data quality is king
The first consideration is that data management is a process and not a one-off project. The data held in any CRM system is volatile and needs reviewing and managing
Jan 01, 2007
To all businesses looking to save money…
With some investment, savings of 20% are realistic and some organisations have even cut their energy costs in half, becoming more efficient and competitive as a result.You will cut
Jan 01, 2007
Don’t turn our heaven into hell
OH MY GOD, what have I done? Last month I wrote, more out of sadness than anger, how Milton Keynes, a city designed from scratch to be an urban
Dec 01, 2006
Harness the power of desire
Let’s just take one of those rules, a rule that seems perfectly reasonable and irrefutable. AIDA is the acronym for the supposed sequence of events through which a customer
Dec 01, 2006
Programming brings many happy returns
However, in most cases when someone carries out a business transaction for the first time, the business concerned merely waits passively for the next client to call or turn
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