Dec 01, 2006
40 years old and grinding to a halt
JUST over 40 years ago, secret plans were being laid to build a new city in the fields of North Bucks. A plan so bold that, upon delivery, it
Nov 01, 2006
Make yours the main event
They are, in many ways, more important, valuable and significant to you than your future clients - it costs between five and 50 times more to generate a new
Nov 01, 2006
The sales value of public relations
It goes without saying that your company’s reputation has a direct impact on the lead generation and business conversion rates of your sales team and therefore the bottom line.This
Nov 01, 2006
The cornerstone of your contracts
QUOTATIONS or proposals are a key component of any sales process. In their most basic form, they should provide your prospect with comprehensive and unambiguous details of the costs
Oct 01, 2006
It’s good to talk, call, write, e-mail…
Many businesses spend a small fortune trying to locate, reach, court and sell to millions of prospects yet only succeed in getting dozens or hundreds of those people to
Oct 01, 2006
Your brand is your most valuable asset
It is the equivalent in business of adopting a company name (or logo) into which they are about to sink their life savings and using it without ensuring that
Oct 01, 2006
Get more from your customer relationship management
Customer Relationship Management can mean different things to different people. In simple terms, it is a means of collecting information about your contacts - customers, leads, prospects, competitors, suppliers
Sep 01, 2006
The ultimate financial leverage
When you make an investment of any sort, there is always a correlation between risk and reward. To make £1 million from a passive investment requires you to have
Sep 01, 2006
Frustrated, angry and in the dark
Or, as we have discovered in the past few weeks, courtesy of our airports, every conversation you don’t have.Britain’s airports have been thrown into chaos after the recent terrorist
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